The dedicated Heinz area at Chessington features BBQs, giant inflatable Heinz sauce bottles, huge beanbags in a chill-out area and four fun Heinz Games, including The Heinz Tomato Catch-up Sachet Race, The Mayonnaise-Maze, The Heinz Salad Cream Sandwich and The Heinz Barbecue Dip and Marinade! Consumers who take part in the games could be in with a chance of winning a Weber BBQ®, an exclusive Heinz Hamper, Chessington tickets and a Chessington Animal Adoption.
Heinz Salad Cream is giving your lunch some punch with a new marketing campaign, featuring the strapline 'Bring on the Zing', to drive awareness of the brand.
Designed to remind consumers of the unique and bold taste of Heinz Salad Cream, the campaign will run across print, radio and outdoor advertising. It will also include active consumer engagement through digital and experiential activity.
Come rain or shine, Heinz Foodservice is giving caterers a helping hand on the condiment front this summer, with a campaign encouraging caterers to use Heinz sauces to create memorable family moments for their customers.
The Summer Sauces campaign will focus on Heinz Tomato Ketchup, Heinz Mayonnaise, Heinz Salad Cream and Heinz Mustard as the core table-top condiments to help diners customise their own meals and maximise enjoyment.
Heinz Foodservice has introduced two newcomers to its sachet range this spring, with the addition of a Firecracker Sauce and a Classic Burger Sauce showcasing the brand’s commitment to innovative, on-trend flavours with great consumer appeal.
Initially launched under the back-of-house Heinz Kitchen 930ml bulk range last year, the Firecracker and Classic Burger Sauce flavours proved so popular that Heinz has now made them available in individual portions for front-of-house, consumer use.